Waterproof iPhone case
Back in 2011 the world had only just got to grips with the iPhone and at the time, finding a well designed shockproof and waterproof case for it was hard to come by. The key selling point of the NUT, a shock and water resistant case for the iPhone3, was that you could use the phone’s touch screen through the case. Sadly, the NUT was too slow to capitalise on the demand for durable cases. It never saw the light of day, and so neither did this brand identity concept and ad campaign.